The instruction of "speeding up and lowering prices" by the national high-level executives has reminded operators who are in the process of building and developing 4G. Although the peak theoretical speed of the technology is attractive, end users can feel it. The terminal uplink and downlink rate is the key.

This points out the key. This year, while the three major domestic operators have completed the wide-area signal coverage of 4G macro stations, they must quickly complete the indoor signal coverage of mainstream business districts and public areas in cities. It is no exaggeration to say that in 2015, the prime area represented by the mainstream business districts, public areas and indoor coverage of the city has become the winner of the 4G competition among the three major operators.

As the focus of mobile network operations shifts from voice to data, how operators build and continuously improve network experience and ensure sustainable profitability become the key to development strategies. Different from the voice era, in the mobile data era, the better the network experience, the higher the content quality provided by the content providers, the more traffic consumers consume, and the stronger the dependence on the operator's network. Therefore, the essence of operation centered on mobile traffic is the construction of network quality centered on network experience. Xu Zhijun, Huawei's rotating CEO, said that network experience is the primary productive force. SmallCell (micro base station solution) solutions play an increasingly important role in improving indoor and outdoor MBB user experience.

Small Cell lights up golden areas and releases traffic potential

With the rapid popularization of smart terminals, the screen is getting bigger and bigger, and the resolution is getting higher and higher. To ensure the ultimate experience, the required bandwidth is also increasing. In the MBB era where data service applications are the main force, building ubiquitous high-quality mobile broadband networks, especially indoor MBB experience assurance, is the key for operators to gain differentiated competitive advantages. Zhou Yuefeng, President of Huawei's Small Cell Product Line, said that Huawei LampSite, with its advantages of end-to-end digital architecture, flexible ultra-large capacity, rapid deployment, and visual O&M, has become a tool for operators to solve the long-standing mobile communication problems such as golden area coverage. sharp weapon. It can help operators realize the digitization of golden area coverage, release traffic potential, promote the continuous improvement of mobile broadband experience, and bring revolutionary innovation to the MBB industry.

For example, with the continuous growth of the number of 4G users in China, the indoor coverage of some venues can no longer meet the capacity requirements of large traffic. Huawei LampSite is different from traditional room division solutions. It consists of pRRU, RHUB, and baseband unit BBU. Each pRRU can be split into two cells as an independent cell, thus providing larger network capacity and being able to easily handle large traffic. impact. Beijing Workers Stadium is the home stadium of the Chinese Super League club Beijing Guoan. It is one of the largest comprehensive stadiums in China, with a capacity of 60,000 spectators. There is a game almost every week, with "super-high personnel density" and "large user traffic" ; posed a great challenge to the mobile broadband network. At the beginning of the construction of Huawei's LampSite solution, nearly 50 4G cells were deployed on a single carrier. With the rapid increase in network capacity, the planning and deployment of dual carriers is urgent. At present, Beijing Workers Stadium has deployed more than 100 4G cells, which can meet the capacity demands in the next 3 to 5 years. The latest data shows that 396GB of traffic can be released in a single game, which is difficult to achieve in traditional indoor branch construction.

Huawei LampSite solution lights up indoor hotspots and fully unleashes traffic potential. At Beijing Capital International Airport, 10 months after deploying the Huawei LampSite solution, traffic increased by 22 times. In Zhengzhou Railway Station, the largest transportation hub in mainland China, after the deployment of Huawei LampSite, the average monthly traffic increased by three times, and it is expected that the entire investment will be recovered within 2 years.

As of now, Huawei LampSite has spread all over the world, deployed more than 300,000 pRRUs and cooperated with more than 100 operators, covering more than 500 prime hot spots, including indoor coverage of large buildings such as stadiums, stations, airports, and shopping malls Scenes. In many landmark buildings around the world, such as Beijing Capital International Airport, Bird's Nest, Great Hall of the People, National Grand Theater, Indonesia Airport, Thailand's largest shopping mall Paragon, Qatar's most luxurious shopping center Villagio, Singapore's high-end business complex Sands Hotel Wait. LampSite realizes the digital transformation of indoor coverage, providing unparalleled ultra-fast mobile broadband experience to more and more users.

Integrate crowdsourcing environment, win digital life

"Crowdsourcing" is a form of production organization similar to "crowdfunding" in Internet entrepreneurship, which is characterized by the ability to maximize the integration of participants' resources and capabilities. As we all know, Huawei Small Cell is different from the huge macro base station equipment that hangs on tens of meters of iron towers. It is a small device that can be installed in shopping malls, stations, office buildings and other places. It can provide users with 2G, 3G , 4G indoor mobile communication signal. However, in the actual construction of this new thing, the small cell (Small Cell) is no longer limited to the original concept and category of "small cell", setting off a "crowdsourcing revolution". It "crowdsources" operators, shopping malls, enterprises, telecom equipment vendors, Internet companies and developers together to explore a new business cooperation model from the initial single construction to the final flexible operation. Currently, Huawei's "Crowd-sourcing Small Cell" (Crowd-sourcing Small Cell) solution includes site crowdsourcing, construction delivery crowdsourcing, and business application crowdsourcing.

Huawei's "site crowdsourcing" solution makes full use of widely distributed light poles, billboards, phone booths and other resources to make it a small site for operators to use, thereby helping operators reduce site costs The difficulty and cost of site acquisition can be improved, the network coverage of operators can be improved, and it can also help owners to realize the value-added of fixed assets, which is a win-win situation for all parties.

In Shanghai, China, the smart lighting project is the world's first commercial site. It combines the "crowdsourcing" concept of Huawei's small station, and embeds the small station system into the light pole, which not only makes the light pole an outdoor small station The station is an excellent site, and the wireless network of the small station can endow the light pole with information interaction and video monitoring functions, making it a real smart light pole. The combination of micro base stations and light poles solves the site problem of operators and is a new model of cross-border integration.

This new model of "site crowdsourcing" has been promoted overseas. Canadian operator TELUS exchanged shares with power companies and installed small cells on infrastructure such as utility poles owned by the latter in batches; Vodafone cooperated with a company in the Netherlands that has the right to distribute advertisements at bus stops, using the space of bus stops for installation. With Small Cell, advertising companies can not only obtain rent, but also use the operators' big data capabilities to release dynamic and precisely targeted advertisements. Brazil VIVA cooperates with bus companies to obtain hot site resources in batches, improve network coverage, enhance user experience, and further enhance brand competitiveness and profitability.

The so-called "construction delivery crowdsourcing" is to gather strength to create a new ecosystem of room distribution. Huawei has transformed from an equipment manufacturer to a general integrator. While helping operators manage scattered construction parties, it can also achieve indoor and outdoor networks. The end-to-end connection enables operators to build a better network, with a single responsibility entity and more efficient management. Huawei Small Cell can also be integrated by other integrators, and through tooling and resourceization, it can create thousands of troops to help Huawei Small Cell deliver.

In addition, "business application crowdsourcing" is also the core content of Huawei's "crowdsourcing small cell" solution. Huawei's "Business Application Crowdsourcing" solution introduces a software-definable business anchor - Service Anchor based on the LampSite solution. The business anchor is based on an open architecture, supports open API interfaces, and can be connected with enterprise business platforms, thereby realizing the opening of pipeline capabilities, helping operators provide value-added services that owners really care about, and creating value for owners. This model enables owners to increase profit points and also helps operators to reduce the difficulty of obtaining indoor site sites.

Zhou Yuefeng said, for example, the joint operators of large shopping malls such as Wangfujing Department Store and Taiyuan Easyhome, as well as Internet companies such as Baidu, have successfully built digital smart shopping malls through Huawei LampSite Service Anchor. While operators effectively solve the problem of indoor deep coverage, shopping malls provide customers with value-added service capabilities, such as indoor navigation, passenger flow statistics, and accurate advertising, to release user needs. It has built a mobile broadband network centered on data traffic management, taking into account value-added services, high return on investment, and high user experience.

In addition, IBM's Bluemix has also docked with Huawei Service Anchor, and has begun to jointly expand markets such as smart shopping malls and smart stadiums at home and abroad.

Huawei's "business application crowdsourcing" solution can also be widely used in various large shopping malls, large stadiums, large transportation hubs and other scenarios. On the one hand, it can help operators improve network coverage and enhance user experience. It can also help the property owner to provide more intelligent services, enhance the brand and attract consumers.

Huawei will continue to gather "crowdsourcing" resources, accelerate the "crowdsourcing" ecological chain, and launch a series of "crowdsourcing small cell" solutions to meet operators' large-scale construction of small cell networks 's demands.

Small Cell continues to lead innovation and build a digital future

Small Cell plays a vital role in breaking network capacity constraints, releasing pent-up consumer demand, and exploring new profit growth points. It is the operator's first choice for in-depth coverage of premium networks. Therefore, it has also become an important field of MBB technological innovation. Through breakthroughs in air interface technology, such as core technologies such as 256QAM, carrier aggregation, and LAA, and even applying 5G candidate technologies in advance, Huawei Small Cell can increase the rate to above X Gbps, bringing users an unprecedented mobile broadband experience.

Huawei not only continuously innovates and improves LampSite's single-product capabilities, but also strives to build LampSite's end-to-end delivery capabilities from planning to deployment. In order to help operators plan indoor networks scientifically, Huawei first proposed the "five-step method" for indoor network construction based on "user 3S experience" as the goal. Breaking the limitation of only considering cost factors in the construction of indoor sub-systems in the past, it analyzes and selects the optimal network construction scheme from four dimensions of cost, performance, number of renovations and technology evolution, thereby protecting operator investment and improving user experience.

In the MBB era, with the rapid development of mobile networks, a wide variety of smartphone applications have enriched mobile life with subversive innovations, and end users' demands for high-speed mobile networks will become more intense. Huawei will continue to improve Small Cell's indoor network data capabilities, build an ecological environment with open business capabilities, provide an Internet-based user experience, and create a cross-domain and cross-industry win-win industry chain, ultimately helping operators become the digital economy era. the leader.